The whole project started with the creation of a brand new logo & color palate. Fanning out five shades of color tied the corporate design to the guidance system resulting in a homogeneous appearance and easy orientation throughout the entire center.
Christoph Ernst (CEO Kreation)
Kai Chariner (CEO Consulting, Production)
Mirko Weigt (Creative Direction, Text & Concept)
Patrick Sander (Art Direction & Programming)
Calvin Corde (Design & Art Direction)
Nico Mühlbauer (IT-Administration & Programming)
Theresa Holler (Design & Printproduction)
- Typography & Typeface
Nuii reworked the typography to appear unfussy without serifs, but with a noticeable modern touch. The italic variant allows a personal touch.
The goal was to visually create a positive atmosphere in the center for the visitors and the tenants. We designed the orientation to be logical, easy and understandable for everyone.
The installation of digital advertising technology gives the center a modern look and feel. Content is designed by Nuii or also by e.g. editorial third-party suppliers.
Derived from the Carree rhombus, the advertising appearance was designed accordingly. The diamond-shaped windows are used to reflect the diversity of the center. In addition, a simple text mechanic, which always puts a key word at the center, which is supplemented or emotionalized by a subline.
Web 3.0 &
A sophisticated representation on the Web is critical. We designed a dynamic appearance online and on mobile devices to project a modern image and ensure high acceptance in all age & target groups.
Modern technology tools were employed to great effect. This improvement, especially, brings the Carree Darmstadt completely up-to-date with a complete 360 ° tour. This element is technically impressive, easy to use and fun.